ADVANCED SOCIAL MEDIA MARKETING TRAINING PROGRAM

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Many people go on social media to play and have fun. But only a few go there to build my network and make money. Most people simply do not know how to leverage social media to grow their business. But which one do you want?

Social media has changed the marketing landscape in Ghana. With a little knowledge of social media and marketing techniques you can start to promote and grow any business.

And we want to show you how to do that!

DETAILS OF PROGRAM

Advanced Social Media Marketing Program

Advanced Social Media Marketing Training Program

 

The Advanced Social Media Marketing Training Program is a 7-step program designed to help marketing

professionals, business owners, network marketers, sales executives and business managers to leverage social media to promote business growth.

The program involves two fold sections:

  1. 1st Session: Short Presentation
  2. 2nd Session: Practical Training

The modules for the program entails the following:

  • Developing Your Core Ideology
  • Developing Your Buyer Persona
  • Selecting Your Social Media
  • Creating Your Content
  • Promoting Your Content
  • Building Your Network
  • Monetizing Your Network

The package for the program entails the following:

  • Access to PDF Training KIT
  • Certificate of Participation
  • Live Practical Social Media Marketing Training Program

 

THE 7-STEP ADVANCED SOCIAL MEDIA MARKETING TRAINING PROGRAM

  1. Developing Your Core-Ideology
Core Ideology-Advanced Social Media Marketing Training Program

Core Ideology-Advanced Social Media Marketing Training Program

This is the first step for anybody who wants to leverage social media to grow his or her business must take. Marketing is about knowing who you are and attracting people who meets your personality profile.

So this step will focus on helping people to develop their core-ideology central for all digital marketing success:

  • What is my business purpose?
  • What are the core values of my business?
  • What is my business passionate about?
  1. Developing Your Buyer Persona
Target-Buyer-Persona (Advanced Social Media Marketing Program)

Target-Buyer-Persona (Advanced Social Media Marketing Program)

Once you understand and know who your business is and what you are trying to accomplish. The next step is to clarify who your target market profile is. The key question you need to ask here is:

  • Who’s got my money?
  • Who is my target customer?
  • How can identify my customer on social media?
  • What does my target market do on social media?
  • When does my target market come on social media?
  • What kind of information does my target market look for online?
  • How does my target customer make buying decisions?
  • What are the hopes, dreams and aspirations of my target customer?
  1. Selecting Your Social Media
Social Media (Advanced Social Media Marketing Training Program)

Social Media (Advanced Social Media Marketing Training Program)

We understand our core ideology and our target market profile, the next step is to select the top 3-5 social media platforms that can help us best connect with our customers. The key step here is to find the platforms that target market is already using and then focus on those social media platforms.

The following are the different types of social media people use online:

  • Wikis e.g Wikipedia
  • Social Networking e.g. Facebook
  • Business Networking e.g. Linkedln
  • Photo Sharing e.g. Insragram
  • Social Bookmarking e.g Redit
  • Video Sharing Media e.g. You-Tube
  • Blogs e.g WordPress
  • Collaborative Tools e.g gmail
  • Mobile Messaging e.g. WhatsApp

The question to ask is:

  • Who’s got my money?
  • Where can I find them on social media?
  • Which social media are my target markets on?
  1. Creating Your Content
Content_is_King (Advanced Social Media Marketing Training Program)

Content_is_King (Advanced Social Media Marketing Training Program)

We know who are are, we know who we want to serve and then we also know where they can be found on social media platforms. The next step in the Advanced Social Media Marketing Program is to create contents that can connect and attract them to us.

The content must promote who we are and what we do and at the same time attract our target markets on all social media platform. The key content types are:

  • Written Word
  • Image
  • Video
  • Audio

The key question to ask here are:

  • How does my customer consume information?
  • What kind of content does my target audience wants?
  • Which kind of content is my target sharing, liking and attracted to?
  1. Promoting Your Content
Promoting Content (Advanced Social Media Marketing Training Program)

Promoting Content (Advanced Social Media Marketing Training Program)

Once the content has been created, they must be promoted on all the selected social media platforms that our target markets are. The right tools and techniques can be used to share and promote to get the content in front of our target market and attract them.

The key question to ask here includes:

  • How do I promote my content to my target audience?
  • Do I use free or paid mediums to promote my content?
  • What is the objective of my promotions?
  • Where do I promote my content?
  1. Building Your Network
Building Network (Advanced Social Media Marketing Training Program)

Building Network (Advanced Social Media Marketing Training Program)

The moment content is shared; it must be monitored to measure engagement. Engagement should always lead to conversion. Here we build a network of leads into our marketing pipeline. We generate a continuous stream of prospects which can later be nurtured and converted into clients.

Here are the key questions here to ask:

  • Which people are engaging without contents?
  • What is the rate of engagement on social media?
  • Which people have subscribe and optin to our network?
  • How many leads have been generated into our sales pipeline?
  1. Monetizing Your Network
Monetize-Social-Network (Advanced Social Media Marketing Training Program)

Monetize-Social-Network (Advanced Social Media Marketing Training Program)

This is the last step to take to leverage your network to generate sales and revenue for your business. The last step is about sales and revenue. And there are three steps to leverage your network to generate sales and revenue.

The three steps under this process that will be dealt with are:

  • Nurturing Your Network
  • Pitching Your Network
  • Converting Your Network

Why don’t you join us for the Advanced Social Media Marketing Training Program…coming on live at Iconet Institute of Technology Hall, adjacent the Shell Filling Station and opposite the Treet Restaurant at Achimota Filling Station on Thursday 14th June, 2018?

Facilitator: Francis Sabutey, CEO-Think Expand LTD.

HOW TO REGISTER FOR THE ADVANCED SOCIAL MEDIA MARKETING TRAINING PROGRAM 

Book Your Seat NOW!!!

Step 1: Kindly fill the registration form below

Step 2: Make your payments for bookings by dialing this short code with all mobile money networks.

Cost of Program…………….GHS 30.00

Dial this payment code to make payments using all mobile money networks……>>>>> *713*4265*30#

NB: Use your Registration Code that will be given to you as your reference for the mobile payments.

Step 3: Get Your Training KIT RECEIVED  and Pin Code for Registration

You will receive your Training KIT PDF by email and then your registration PIN Code by SMS. Then you will further receive reminders for the program attendance and event updates.

We look forward to seeing you there!

 

Advanced Social Media Marketing Program

Advanced Social Media Marketing Program      

ABOUT YOUR LEAD TRAINER (FACILITATOR)

Profile of Lead Trainer

 

Francis Sabutey, Lead Trainer

Francis Sabutey (Lead Trainer)

Francis Sabutey is the founder and CEO of Think Expand Limited, a digital marketing and business development company in Ghana. He is a digital entrepreneur, digital marketing blogger, digital strategist & trainer, content writer and an author. His core value for delivering his professional services is simply delivering “Excellence on time!”

 

 He works with companies and corporate executives local and international to develop a digital marketing strategy and then execute the strategy to help expand business brands and promote business growth through blogging, content marketing, social media marketing, search engine marketing, mobile app marketing and e-mail marketing. He is based in Ghana, Accra.

 His digital marketing blog, www.expandgh.com/BLOG has become a great source of education, insights and knowledge for businesses and professionals desiring to maximize the power of digital technology to expand their brands and promote business growth.

 He has great expertise in business blogging, blog designing, content writing, social media marketing, content marketing and e-mail marketing. He also writes business plans, business proposals and puts up business contract documents to facilitate business activities.

 No matter what you may think, Francis Sabutey believes “social media is gaining attention. People are becoming used to socializing and communicating using social media. You can’t just be running a brick-and-mortar business, you have to go digital! You have to get social with your business!”

 One of the reasons some businesses lag behind in their field is because they don’t take advantage of the latest technology to develop their businesses. They cling to old ways of doing business; become close minded to new ways of doing things and refuse to find how to make technology accelerate their business.

….As profiled in Ghana Entrepreneurs, Studies of Success, 2011-2017 (EPP Books)

by David Fick, Kansas USA.

Book Your Seat NOW!!!

Take your business to the next level through the Advanced Social Marketing Training Program.

The Advanced Social Marketing Training Program is a digital marketing program designed to show you how to leverage social media to build your brand, network, revenue and sales in order to enhance business growth.

Talk To Us

Email: info@expandgh.com

Tel: +233 2228133

Mobile: +233 548334499

WhatsApp: +233 548334499