Content Marketing

Content Formats to Promote Your Business

4 Kinds of Content Formats to Promote Your Business

Francis Sabutey No Comments

If you don’t promote your business, nobody will. And if you don’t promote your business, people will not know about you and your business. It’s amazing how many small and medium sized businesses simply sit down for customers to unanimously know about them and do business with them.

Grant Cardone, the expert sales trainer said that the number one cause of small business failure is obscurity. The problem of many small businesses is that they are in the dark as far as their business is concern. They don’t focus on expanding and growing their reach by promoting their business via contents.

Use Content Formats to Promote Your Business

Use Content Formats to Promote Your Business

To promote your business, you have to know and understand the various kinds of content formats.

You cannot promote your business without content and this is the reason they say, “Content is King.” Once you understand the various kinds of content format and how to use them you have to develop a content strategy and begin to create content to promote your business.

Marketing is more about content creating and distribution while sales is about pitching people within your sphere on contact of your content.

Once you promote your content will begin to attract and warm up your audience, then you have to launch an attack through pitching or prospecting or social networking. So here are the content formats to promote your business:

  1. Video
  2. Audio
  3. Written Word
  4. Images


Videos are one of the best ways to promote your business. Because of the visual appeal of people that is videos are one of the best forms to promote your business. People have hooked to the television despite the digital revolution and this is because of the video content format style.

Video: Content Formats to Promote Your Business

Video: Content Formats to Promote Your Business

So you can create a video about anything about your business and share it offline or online to promote your business. Your video content must be great, interesting, educative and position your business brand as the most trusted and best in your field.


The next content format to promote your business is audio. You can start a podcast for your business. Where you create and record various kinds of tapes and audios about your business, brand and target customers!

Audio: Content Formats to Promote Your Business

Audio: Content Formats to Promote Your Business (Image: Udemy)

Audios follow the radio model of marketing and promotions. People can listen to the audios over and over again—and this is the model upon which the music industry swings. SO you can consider creating audios for your business and sharing them across social media.

Written Word

“And the word became flesh and dwelt among us” –the written word is one of the means by which you can simply market and promote your business. Right now you are reading a content format in the form of a written word!

Written Word: Content Formats to Promote Your Business

Written Word: Content Formats to Promote Your Business (Image: Sammy Tippet)

It is not that people are not reading these days. The fact is that people are looking for relevant, valuable and interesting contents to read that will help them. We like putting our contents in a readable form because that is one of the best ways to go!


The last content format is images. Videos may take time to watch. Audios may also take time to consume. Written words may take time to read and comprehend. But it is very easy to consume images. As the saying goes, “A picture is more than a thousand words.”

Images: Content Formats to Promote Your Business

Images: Content Formats to Promote Your Business

So the best approach is to always combine written words with your images. Images and words goes a long way to tell your story, promote your business and attract the audience that you needs to build your business.

Whatever content format you choose to market and promote your business, the key is to stay committed, consistent and dedicated to continuously creating and sharing content. If you’re not willing to stay committed to sharing and distribution contents to market and promote your business, don’t even start the journey.

Take your business to the next level through the Advanced Digital Marketing Program. The Advanced Marketing Program is marketing, sales and brand development solution designed to market and promote your business growth by leveraging web design, web analytics, blogging, social media, SEO and copy writing.

Advanced Digital Marketing Program

Advanced Digital Marketing Program

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About Francis Sabutey










Francis Sabutey is the Founder & CEO of Think Expand. He is a digital entrepreneur, digital marketing/business blogger, digital strategist & trainer, content writer and an author. His core value for delivering his professional services is simply delivering “Always Excellence!”

 He works with companies and corporate executives local and international to develop a digital marketing strategy and then execute the strategy to help expand business brands and promote business growth through web designing, content writing, blogging, social media, SEO, e-mail and mobile messaging

 His digital marketing & business blog, has become a great source of education, insights and knowledge for businesses and professionals throughout the world desiring to maximize the power of digital technology to expand their brands and promote business growth.  He has received notable awards for his blog and works all across Africa.

You can contact him via, call/WhatsApp +233 548334499, connect via LinkedIn or FacebookHe is based in Ghana, Accra.

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