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The digital word has literally transformed the way we communicate, socialize and assimilate information. Nowadays information is the most important thing you can use to build and grow your business. And the way you can do that is by blogging for your business!

One of the fundamental ways you can expand, promote and grow your business is by blogging for your business. And that is the more reason why you must develop a digital as well as a traditional approach to marketing.

So today, we want to look at the 5 core benefits of blogging for your business.

Benefit#1: Blogging positions you as an expert in your field

Who is an expert? An expert is simply the one who knows a lot about what they are doing. They are the ones who have an in-depth information about their work and industry. When you are viewed and perceived as an expert in your field, you don’t struggle to get customers!

Instead of chasing customers, customers chase you. Why?

People are looking for experts to help them solve their problems and fulfill their needs. People are looking for expert who understand and know who what they are doing. People are looking for experts who will not only serve them but also educate them and feed them with valuable and relevant information.

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The way to do that is by blogging for your business. By blogging consistently and continuously, you will develop the credibility of being a thought leader and an expert in your field. Once you build that reputation, you are on top of people’s mind. When they need help in relation to what you do, guess who they will call? YOU!

Benefit#2: Blogging helps you to generate leads for your business

The most important thing your business needs on continual basis to fill the sales funnel is leads. The more leads you get and the more quality those leads, the more sales you can make and the more income will come into your profit centre.

By blogging continuously and sharing them on social media channels, you will build thought leadership and that will make people run to you for your services. Apart from that you can offer people free reports or eBooks in exchange for their email addresses and any other contact information to generate leads for your business.

Crazy Egg

According to the Hubspot Inbound Statistics, 43% of people admit to skimming blog posts and websites with blogs tend to get 67% percent leads than those who do not. Generally companies with blog reported that they have gotten leads from their blog!

Due to that many B2B (Business-to-Business) companies have prioritize blogging and viewed it as their most important asset in their digital marketing platform. They see content management as a very important aspect of their business.

Benefit#3: Blogging helps to generate web traffic and increase SEO

It is one thing to have a website and another thing to get people trooping to that website. And the way to pull traffic to your website is by blogging for your business. The more you blog, the more indexed pages you are creating for search engines to use to find your website.

According to Hubspot Research, websites with blogs tend to get 434% more indexed pages. That means the more you blog, the more you increase your online visibility. The more you blog and share those contents on social media, the more you pull traffic to your website for people to see what you do and your offers!

Image: Influx Entrepreneur

Apart from that you can also share those contents to people on your email list and generate traffic to your blog and website.

Consider reading this: Three Types of Web Traffic You Must Know To Win in Online Marketing.

Benefit#4: Blogging helps you to connect and build your brand

Your blog is one of the best content pieces you can use for social media management. Blogs provide in-depth information to use to connect and build relationship. It helps to connect your brand on social media. One blog post can go viral and connect with many new people on social media.

By blogging for your business continuously, you will begin to connect with people in your industry. With the help of social media, you can build a strong brand for your business which will increase and scale your marketing effort. Since blogs has been rated as of the most trusted source of information online, people will begin to trust and build relationship with your brand.

The more you blog and share, the more people know you. The more they know you, the more they find more about you. The more they find valuable and excellent information about your business on your blog, the more they are willing to do business with you. Actually research has shown that 47% of buyers viewed 3-5 pieces on content on blogs before engaging with a sales rep!

Benefit#5: Blogging creates content for social media marketing

We all understand that social media is one of the reigning site in the 21st century. But then social media is always hungry for fresh, valuable and relevant contents. If you blog continuously, you will have enough content for your social media marketing activities.

According to Social Media Examiner, 45% of marketers say that blogging is the #1 most important piece of their content strategy. Well, so what do you do? By blogging for your business you will always have fresh contents to manage all your social media platforms. You can create small posts with sub-sections of your blog and share them on social media!

Benefit#6: Blogging provides customer service to your current customers

One of the ways you can attend to the needs of your current customers is by blogging. Because your customers use your product and services, they will have questions and enquiries in their mind. Some will need you to educate them on how to use your products and services.

The best way you can do this is by blogging. You can simply write down the list of questions your customers are asking. Then you create contents on those things and email it to them. Instead of the hassle of attending to all your clients, one blog post can solve problem for hundreds and thousands of your customers!

According to the Hubspot Statistics, by 2020 companies will manage 85% of their customers without physically talking to them. That is why you must lead the pace now. Blogging, social media and email can help you manage your customers effectively.

In Summary

To reap the benefits of blogging for your business, you must prioritize blogging as an essential marketing and customer service tool. Actually companies who value and prioritize blogging get better results on their return on investment.

Create a blog for your business, develop a content strategy and assemble a content management team to blog and mange social media channels. By blogging for your business continuously and sharing them on social media as well doing other SEO needs you will expand, promote and grow your business!

Do you want to start a blog for your business? We can help you! We have web design service focused on business blog development. Struggling to create contents on you blog? No problem. We have a group of dedicated content writers to write optimized, SEO friendly and enrich contents for your blog. We can even manage your entire blog if you want us to!

Go here to read more about our services.

For can contact us for more information:

Expand Ghana

Email: info@expandgh.com

Tel: +233 30 2228133

Mob: +233548334499