Business is about people.
And blogging is about engaging and interacting with people by providing them useful, relevant and valuable information desired to help them meet their needs and solve their problems.
When a business does this through their blog with focus and consistency, the blog will build momentum and become successful. When the blog becomes successful, it becomes valuable to the target market, gets many subscribers and generates customers for the business.
Many businesses love to have a successful business blog. But the problem is that many of them do not want to pay the prize to make their business blog successful. And success in business blogging doesn’t come by chance, but choice!
Well, if you’re interested in business blogging and want to learn the things that makes business blogs successful, here you are. Successful business blogs have the following qualities:
- Attractive, Engaging & Inviting
The way your blog appears can attract or scare off readers. That means your business blog must have an engaging and interactive background. The blogging interface must be great, lovable and suitable for your readers.
To do this, you can get good images, graphic designs and others to tweak and make your blogs interface look good and attractive. Ensure all widgets are well positioned in the right order and sequence.
- Updated Often
Consistency is a key to success in business blogging.
If you want to be successful, you must be consistent. If you’re not consistent in your blogging, forget about success. There over 5 million blogs on the internet today, if you can’t be consistent with your posting, your readers will go somewhere else and forget about you!
There are no fast rules with regards to consistency. What you simply do is to develop a blogging schedule and stick with it. If your schedule is one post per week, stick with it. Develop your schedule and stick with it. Slow, steady and consistent wins the race!
- Content Rich
Your contents must be rich and there’s no excuse!
The contents you post on your blog must be focused, relevant, useful, helpful, factual and valuable to your target readers. You have to research, analyze and develop great contents which add value to the life of your current and potential customers.
The key to write rich contents is understanding what people want and need. Once you understand the needs, wants and desires of your target market, you can simply write well researched, educative and informative contents to fill their needs and solve their problems.
- Easy to Find
Successful business blogs are easy to find.
You can update your blog often but if you don’t do anything to promote the blog, it will get low traffic and views. The general rule is to spend 20% time to write a rich content and 80% time to promote the post so that it can reach the target audience.
For your target audience to find your blog, you have to share and promote it. You have to share and promote it on social media groups, forums and places where the audience is …so that they can see the blog posts and come to read!
- Get Subscribers, Followers & Leads
Once a business blog becomes successful, it begins to generate consistent traffic, subscribers, followers, leads and customers for the business. This is what most entrepreneurs and business managers want. But it does not happen by accident!
To get subscribers, followers, leads and customers for your business, you have to use a CTA (Call to Action) in all posts. Through the CTA you call people to take action to subscribe, make enquiries and contact you for free offers.
This enables you to get results from your business blog. As you become consistent with your blogging, updating your blog often with valuable contents, you build trust and relationship with people which later evolve into business transactions.
As Don Sexton, president of Arrow Group Ltd and Author of Marketing 101 says, “As relationship with customers develop, sales will follow.” Through your blog, you will begin to build quality relationships which will eventually build and impact your business brand!
Anyway, do you want to start a blog for your business or you need rich contents on your blog regularly to engage your audience and build your business. Please don’t forget to get in touch with us.
We create high value, converting and compelling marketing copies for all your digital marketing campaigns. You can also check our catalogue of content writing services below.
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Francis Sabutey is the founder and CEO of Think Expand. He is an author, digital entrepreneur, digital marketer, top-notch blogger, and a social media strategist. He and his team works with local businesses and organizations to use digital marketing to attract more customers and build strong brands. To reach him, shoot an email to firstname.lastname@example.org or call/WhatsApp +233548334499.