
In the world today, online visibility is non-negotiable, which is why many hospitals have websites. However, it’s one thing to have a site and another for it to meet your patients’ expectations. That said, focusing on your website design can be the key to increasing your online traffic and generating leads. Here are five ways a great hospital website design can improve patient experience in Ghana.
1. Easy and quick access to needed information
It takes about ten seconds for a person to have a lasting impression of your website, and challenges with accessing relevant information can increase your bounce rates. Fortunately, a good website design can come in handy in this situation, which is especially beneficial since many Ghanaian hospitals don’t have websites.
As a tip, ensure that your site highlights your hospital’s location, doctors’ profiles, services offered, and contact information. Adding testimonials from previous patients in a visible area can also elevate your patient experience, so feel free to consider this. While at it, consider including FAQs to streamline the information hunting process for your patients.
2. Well-preserved accurate medical records
Physical record-keeping is hardly sustainable, as it’s prone to destruction. Moreover, there can be errors that can affect your patient’s treatment. However, modern electronic systems make it easier to store accurate records of patients’ medical history.
The good news is that these records can be linked to your website, so that your patients can get them at any time without sacrificing their comfort using a secure patient portal. Easy access to medical records allows patients to take charge of their health and promote effective communication on the right treatments for their medical conditions.

3. Convenient appointment scheduling
Standing in a queue to see the doctor can be time-consuming, stressful and downright inconvenient. However, you can make it easier for your patients by incorporating a working online scheduling feature in your website design that allows them to book their appointments with the doctor beforehand, offering a better patient experience.
Moreover, they can choose a website feature that sends automatic emails or text messages reminding them of their impending appointments.
4. Easy access to helpful information
It’s not uncommon for patients to seek information on how to lead healthier lives and avoid health conditions. That said, providing them with educational resources on healthy living and various health conditions and their prevention/cure can go a long way in improving their experience with your brand.
As a tip, upload content regularly on your website, and avoid using language or terms that the average population wouldn’t understand.
5. Increased potential for telemedicine
Communicating with doctors without going to the hospital is another level of convenience patients will appreciate. Fortunately, this is possible with a great website design. Easy access to helpful information, and streamlined communication channels integrated into the website design can be beneficial in this regard.
Improve your hospital website’s design today!
Set your hospital apart by investing in a winning website design. At Think Expand Ghana, we ensure that your patients have a pleasant and seamless experience with your site. Call us on +233 548334499 or send us an email on [email protected] for more information.