5 Ways of Wowing Your Customers and Improving Customer Loyalty

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The purpose of every business is to find and keep customers.

If your business is able to find and keep a consistent stream of customers then it means the business has a future and will flourish. But if your business is not able to find and keep a consistent stream of customers, it means your business will fail in no time.

The way to find and keep your customers is wowing them! When you wow customers you create a memorable and delightsome experience in their life through your business operations that they cannot forget.

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And the more you do this, the more you create a strong bond between the business and the customers which evolves into what is called “Customer Loyalty!”

A business brand is built on customer loyalty.

The more loyal customers you have the more stable your business is. The more infidel customers you have, the more fragile your business is. The key is to always keep wowing your customers so that you can build a strong customer loyalty.

Well, so how are you going to be wowing your customers so that you can improve customer loyalty?

1. Learn More About Them

For some entrepreneurs, business is about just making money. So they are always finding ways and means to make money off their customers. They are looking for the slightest move to make money. They are just money conscious.

Wowing your customers by learning more about them
Wowing your customers by learning more about them

But business is more than just making money. More importantly, business is about building a loving, caring and gentle relationship with your customers by wowing them every single business day. To do this requires you to continually learn more about your current and potential customers so that you can show them much care.

You have to know more about their personal live as well as their corporate lives. You have to know their birth days; what they like; what they dislike; what they want; what they need; what concerns them; what they are looking to achieve and so much more….so you can best serve them!

2. Keep Your Promise to Them

Every business gets a customer by making a promise. All that we do in marketing is to make a promise that will attract the customer’s attention and get in touch with them. Marketing is about getting the word out while operations are about delivering the goods.

Wowing Your Customers By Keeping Your Promises
Wowing Your Customers By Keeping Your Promises

If you’re going to be wowing your customers, then you have to keep your promise always. Design and redesign your business operations to always meet the demands of your target customers. Consistently deliver excellence with predictable precision always.

It is when you deliver quality, excellence, affordability, timeliness and whatever you might promise your customer that you will be wowing your customers. The more you keep your promise to your customers, the more they will believe in your brand and the more you will build customer loyalty.

3. Go the Extra Mile

One of the best ways of wowing your customers is to think a little bit better and do something a little bit better for your customers. The key is to always go the extra mile. To out grind and out stand the competition in business today, you have to go the extra mile.

Wowing your customers to go the extra mile
Wowing your customers to go the extra mile
  • What more value can you add to the customer?
  • What more new thing can you give to the customer?
  • Which more way can you help the customer?
  • How convenient can you make your customer?
  • Which is the best way to make your products/services cost effective for your customer?

The more you go the extra mile in serving and meeting the needs of your customer. The more your customer also goes the extra mile in buying from you, becoming loyal to your brand, becoming your brand evangelist and evangelizing your brand to his/her fellows.

4. Be Honest Always

Honesty is the core of every outstanding business relationship.

You can’t be lying, cheating, defrauding and making a fool of your customers if you really want to wow them. In fact, the fastest ways to destroy your business is to lie, cheat, defraud and make a fool of your customers!

Wowing your customers by being honest with them (Image: eDelivery)
Wowing your customers by being honest with them

Honest is a key to wowing your customers. That is the reason why you have to build a reputation for honesty, truth and integrity in your business. Never lie to your customers for any reason. Always tell the truth and be frank with your customers—even when things didn’t turn out well!

It’s better to tell the truth than to lie.

Your customers can get angry at you when they realize the kind of horrible person you are and that you’re not a person of integrity. Integrity breeds integrity. So keep honesty and integrity in motion and indoctrinate it in every fiber of your company/organization.

5. Express Gratitude Always

It pays to be grateful.

Never ever take your customers for granted. Always be thankful and happy for them choosing you over numerous competitors in the market. Find ways and means to always show appreciation and gratitude to your customers.

Wowing your customers by showing appreciation
Wowing your customers by showing appreciation

Whatever you appreciate appreciates. And the more you appreciate your customers for what they do for you, the more they stay with you and value your brand. You can show appreciation to them in various ways such as:

  • Sending birth day gifts
  • Sharing helpful tips
  • Sharing educative contents
  • Answering customers complaints on time
  • Prioritizing customers first and foremost
  • Be genuine and caring about their personal lives

Whatever you do each and every business day, the key is to always be wowing your customers and improving your customer loyalty. Wowing your customers each and every business day will go a long way to:  

  • Solidify your brand in the mind of customers
  • Build loving business relationship between them
  • Enable you to keep them for life
  • Get more repeat sales and referrals from your customers
  • Grow your business without stress!

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