Marketing is an essential component of every business. When business markets, it attracts sales opportunities, when those sales opportunities are nurtured, then they are converted into customers. Digital technology has transformed the way people communicate throughout the world. This has led to a new way of marketing known as digital marketing. Digital marketing is simply marketing through digital channels like social media, email, website, email and mobile apps on the internet. In today’s hyper-connected world, it is just impossible for you not to learn how to use digital marketing to promote your business. You have to get into the game and become effective at using digital marketing for business development. Even if you can’t do digital marketing, you can hire a digital marketing agency to help.
Justin Lee of Hubspot Inc said, “For many companies, failure to adapt to new technology means getting left behind and losing business. Your prospects and customers are researching and buying online, so why aren’t you focusing on marketing to them via digital channels?”Well, so let us look at the 7 ways to use digital marketing to promote your business.
- Local Search Marketing
- Set up a responsive website for your business and ensure that it is added to search engines.
- Add your business website and other descriptions to local business directories.
- Set up an account for your business o Google My Business.
- Create social media pages for your business on Facebook, LinkedIn, Twitter & Instagram.
- Add your business website and social media pages to your business cards, flyers, and banners.
- Content Marketing
- Case Studies
- Industry Reports/News
- Social Media Marketing
Digital Vidya said, “Social Media Marketing works best to drive traffic onto your website. Social Media Marketing (SMM) gives a lot of analytics on the effectiveness of the advertising campaigns, conversion rates etc.”With the help of your business blog and great content, you can engage your audiences as well as drive traffic from social media platforms such as Facebook, LinkedIn, Twitter, Instagram to your website.
- Search Engine Marketing
- Mobile Marketing
- E-Mail Marketing
- Online Advertising