Category Brand Development

These 3 Keys Will Help You Build a Strong Brand

These 3 Simple Keys Will Help You Build A Strong Business Brand

If you have read our last blog post, you should know what a brand is.

You should also understand the components of a brand. If you don’t know what a brand and the components are, you’ll be exerting effort in futility. You’ll have to know what you are doing. Because, if you don’t know what you are doing, you’re not going to build a strong business brand.

First of all, it is not optional for you to have a strong brand. It is mandatory. You need to build a strong brand for your business, or else you will be swallowed by the noise. There is so much noise in the marketplace today and the only way to rise above the noise is to build a strong business brand.

Robert T. Kiyosaki, founder of the Rich Dad Company and author Rich Dad Poor Dad said, “Positioning is about the battle to be the number one in your customer’s mind. If you are not number one, then you do not exist. Think about this.”

The reason you have to build a strong brand is to be the number one in the customer’s mind. When the customer is making a list of top 3, top 5, top 7 and top 10, you should be in the list. And that doesn’t happen by accident. It happens by working on building your brand.

The stronger your brand, the easier it is to convince people to buy your product or service. The stronger your brand, the shorter the sales cycle and the easy money flows into your business. Soyou have to invest in building your brand.

How Do You Build A Strong Brand?

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These 3 Simple Keys Will Help You Build a Strong Brand

Steve Jobs said, “Apple, fortunately, is one of the half dozen best brands in the whole world. Whether it is Nike, Disney Coke or Sony, it is one of the great of the great, not just in this country, but all around the globe. But even a great brand needs investment and caring, if it’s going to maintain its relevance and vitality.”

In Don Sexton’s Book, Branding 101, he also made a profound remark.

Don Sexton said, “The Trump brand has been built with great care and consistency over time. The brands attributes stem from the luxury lifestyle of Donald Trump as well as his values of passion, drive, and enthusiasm.”

If you combine what Steve Job and Don Sexton said, you will find three core principles for building a strong brand. These principles form the fundamentals of building a strong brand. Any business can build a strong brand by using these three principles:

  1. Caring
  2. Investment
  3. Consistency

Caring

Caring is one of the most important principles for building a strong business brand.

People don’t care about you until they know how much you care about them. If you’re going to build a great brand for your business, you need to first and foremost care.

Care about what? Your customers.

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Caring: These 1st Key Will Help Build a Strong Business Brand

You need to care about your customers. You must have a genuine care to satisfy their needs in the most unique way as possible that differentiates you from other people. You must express genuine care for the customers. And this care must be expressed by every single person in your company.

If you only care about their money, you will not build a brand. But if you genuinely care about them and satisfying their needs in the most unique way, then the transaction between you and the customer will evolve into a relationship.

Through caring, you establish a good relationship between you and the customer.

Caring leads to strong customer relationship and customer loyalty. This is why most businesses have a customer care department. You want to express genuine care about the customer, to study and know them better and then to satisfy their needs in the most unique way as possible.

Investment

What does your brand stand for?

It means you must invest excellence in your name. You must make sure everything you do builds this quality in the brand. Walmart says, “Always low prices.” Therefore, over the decades they have invested and built the capabilities of their company to deliver the promises of low price.

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Investment: These 3 Simple Keys Will Help You Build a Strong Business Brand (Image: Consumer Report)

Building a brand is a lifetime investment. Every word and action matters. Everything that you and your employees do is building a negative or a positive brand. You must build the qualities that the brand stands for. All behaviors and conducts must build the brand.

You also have to invest in public relations, social media, blogging, SEO, advertising, and sales to build your brand. You must invest time, money and energy to build your brand over time.

The brand is not going to build itself. You have to invest in it! Great brands didn’t become great in a day. They became great over time through years of continuous investment.

Consistency

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Consistency: These 3 Keys Will Help You Build a Strong Brand

Consistency is the most important word when it comes to building and maintaining your brand. If you are not consistent in communicating and delivering your brand promise, you will fail to build a strong brand for your business.

Remember, your brand is your reputation. It is your perceived value in the sight of your customers.

To build a brand, you need to define your USP (unique selling proposition). Your USP forms your brand positioning and what your brand should be known for. Once you have clarified your brand message, simplify into five words or less.

The following are some brand messages or USP.

The next step is to make sure all marketing materials say the same thing. You must make sure your brand communications are consistent with your brand promise or brand message. If your brand communication is not consistent with your brand message, you will confuse your customers.

Don Sexton said, “The basic principle of managing a brand is to be consistent. Consistency in communications. Consistency in behavior. Consistency in all ways you do business. Inconsistencies break the brand promise and confuse the customers. Consistent actions build a powerful and valuable brand.”

You must be consistent in all your social media, blogging, SEO, press release, TV, radio and all related brand marketing campaign. When your communication is consistent and focused, you begin to build strong associations in your target customers mind over time. This helps to boost your sales and marketing angle.

What are you doing today to build your brand?

What are you doing today to make your brand stand out?

What are you doing today to keep your brand in the mind and heart of your customers?

What are you doing today to attract and build a strong brand for your business?

Do you want to use content marketing to drive more traffic, generate leads, increase sales and build a strong brand for your business? Consider our step by step proven method of content marketing system to build your brand affordably and effectively. 

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what is a brand; build a brand

So, What Is A Brand?

Ideally, the reason many small business struggles is because of weak brands. Big businesses, on the other hand, have invested time, money and effort to build a strong brand. Therefore, they tend to easily attract customers and build their business.

Most small businesses don’t value the essence of building a strong brand. They are just interested in selling their products and services. But, they have forgotten that it is the strength of their brand that drives sales. Whatever business you’re into, it’s time to take brand building very seriously.

Why should you take the brand building very seriously?

Excessive noise.

There is so much noise on social media, TV, radio, newspapers and everywhere.

To rise above the noise, you need to build a strong brand.

You need to make people know you for something unique, special and specific. If you’re not in customers set of consideration, you’ll miss the sale.

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Rise above the noise through your brand: So,

Ideally, the purpose of building a brand is to be the no. #1 in the customer’s mind for a specific product or service. If you’re no. 1 in their mind, then when they need a solution in relation to your company products and services, you’ll be the first to come to their mind. This is called branding.

Branding is not about graphics designing or using a sign on a corporate vehicle.

Branding is establishing your name as no. #1 in your target customer’s mind in relation to your product or service category. When you’re looking for high-quality products at low prices what comes to mind? Walmart.

Why did it come to your mind?

Walmart has established its brand attribute in your mind. That’s what is called branding. In this modern world, there is too much competition and alternatives for customers. They have access to all the information they need. The best way to make sure you come on top of the list is to invest in building and maintaining a strong brand.

What a brand is not

Image result: A brand is more than the name or logo:

A brand is more than the name or logo:

If you want to build a brand, you have to know what a brand is.

“Brand” is one of the most confused words in business today. Many people think a brand is a name, trademark or logo. While a brand includes these things, it is more than that.

Some people say a brand is a promise.

Really? It’s more than a promise. While you build your brand on a promise to the customer, your brand is more than just a promise. It’s not just a set of words that inform customers what you will do for them.  An empty promise is not a brand!

So, what is a brand?

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So, what is a brand?

A brand is a name or logo, what it stands for and the associations it forms in the customer’s mind.

Don Sexton, the world-renowned brand consultant takes it even further. He said, “A brand is a name or logo and what it stands for in the customer’s mind and how strong the associations is in the customer’s mind.”

Your brand is not defined by what you think. It is defined by what the customer thinks. It is defined by what the customer perceives. In its brutal sense, we would say that a brand is a reputation.

Donald Trump, the master brand builder said, “Your brand is your reputation and comes from the strength of your products over time. Branding is an important part of marketing. The Trump brand stands for very high quality and very high confidence.”

The importance of a brand cannot be underestimated.

A strong brand differentiates, makes unique and easily convinces customers to buy from you instead of a competitor. A strong brand inspires confidence and trust in the customers. It makes people trust you and confidently do business with you, knowing that you will deliver according to your promise.

Components of a brand

To further understand what a brand is, we need to know and understand the components of a brand.

Once you know the components,  then you will know what a brand entails and how to establish your own brand. By building and working on the components, you increase the strength of your brand. You increase brand equity and become valuable in the sight of your target customers.

What are the components of a brand?

According to Don Sexton, there are three main components of a brand.

  1. Identifiers
  2. Attributes
  3. Associations

Identifiers

What are the identifiers? There are physical things that make people to locate and identify your brand.

They include your logo, name, trademark, dress code, color, shapes and anything you use in your marketing to help customers to differentiate you from other businesses.

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Logo & Name: So, what is a brand?

Most often name and logo are what people think of about when they think of a brand. But you see, there are a lot of logos in the world, but most of them mean nothing. It is not the name, it is that is in the name that counts. It is not the logo, it is what the logo means and stands for that counts.

According to Steve Jobs, the Apple logo stands for “Think Different!” The Apple logo means more than some graphic design work. It stands for innovation, creativity, excellence, fame, pride, and elegance. The identifiers are what we use to describe the brand. But it’s more than that.

Attributes

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What does your brand stand for?:

The attributes are what the brand stands for. What qualities do you want your customers to associate with the mention of your brand name? When they hear your name, what attributes should they think of? When they see your logo, what should come to their mind?

You have to be really clear about what you want people to remember about you. Your attributes must be the core values of your company. They must be core values that have already been woven into the company and has form part of the company’s culture.

You don’t need a lot of attributes. It will be hard to communicate and remember. You need a minimum of three attributes to communicate what your product/service stands for. What are the benefits of using your products and services? Why should they be used? This spells your brand attributes.

Associations

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Brand Associations in the customer’s mind

When do you think of Toyota what comes to mind? Cars. What about McDonald’s? Pizza. This is the first step. A customer thinks about your company and then associates a product to it. But to get the customer to act, he or she must have a set of qualities believed to be associated with your product, service or business. This is what we called “Brand Associations!”

Attributes are what you claim your brand stands for but associates are attributes that the customer believes what your brand stands for. The stronger the association, the easier it is to convince people to buy from you.

Once you understand the importance of association, you will know why branding is important for marketing and sales in business today.

If you’re not a brand, then you are a commodity. Your target group of customers must associate something special to your brand name. Strong brand associations result in customer loyalty, trust and eventually long term buying relationship. You want to form strong associations about your brand in your customer’s mind.

Making your Brand to Work for You

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Make your brand work for you:

The challenge is to be in the customer’s mind. To be known for something unique, special and distinct. Once you achieve this, selling becomes easy. Sales become boring when you have not built a brand for your business. That means you have to push people to buy from you.

When you build a strong brand, people are propelled to do business with you. Convincing people to buy from you becomes easy and sales become quicker. When you build a strong brand for your business, the sales cycle becomes shorter because your brand does the homework by conquering your customer’s subconscious mind.

A brand positions you as an expert in your field, a market leader and the best in your category. Target customers like you and perceive you to be the best to help them fill their need either by recommendation, referral or brand promotion. Therefore, they simply go straight with pricing worrying too much about pricing. This is why Apple wins in the phones and computer market.

Looking to use blogging, content creating and SEO to build your brand? Kindly contact us. We help you build a strong brand like Apple using simple, affordable and effective methods that will blow your business up. With our super SEO copywriting, we can help build a sensational brand for your business.

Outsource Your SEO Copywriting

Whether you are a small or big business, blogger, web designer, SEO agency, we can help you with all your brand content creation.   You’d be really shocked about the quality of work that you would get.  Over the years, we have refined the content creation process and developed a system of getting the job done right.

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Affordable SEO Copywriting

You can trust your content is in the right hands and the job is going to be done well. Outsource all your brand content creation to us. Please, let us help get the job done right. The following are some of the areas we can help with your content creation.

  • Bulk SEO Articles
  • Company Profile Writing
  • Web Content Writing
  • “About Page” Writing
  • Press Release Writing
  • Blog Writing
  • Sales Page Writing
  • Content Re-writing
  • Landing Page Writing
  • Article Submission Services

Get in Touch Now

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I’d love to hear from you!

I look forward to hearing from you soon.

Please get in touch today with all your web and SEO copywriting needs. No matter the size of the project, I have the expertise to deliver.

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