Category Business Development

Key to success: Business Success Tips for Entrepreneurs

SEO for Startups: 5 Powerful Business Success Tips for Entrepreneurs

Starting a business is a huge leap of faith. You don’t know what the future brings but you do have a dream and the overriding urge to achieve that is strong within you. Most successful businesses have relied on the dedication and commitment of their founders to reach their goals.

They face many challenges, often seemingly insurmountable ones, but having the patience to ride it out and stick to your plan has always led them to greater success. While commitment and dedication are obvious traits for a successful entrepreneur to have, there are other ones. Here are the five business success tips for entrepreneurs to achieve success.

  1. A Solid Business Plan
Related image; Develop a Business Plan: Business Success Tips for Entrepreneurs

Develop a Business Plan: Business Success Tips for Entrepreneurs

Luck can only take you so far. It is planning that gets you to unimaginable places. Before even thinking about opening your doors, you need to have a good plan in play for your business.

A business plan will not only serve as a guide for your day to day operations but it can help in getting you financed since most bank or creditors require that you submit one if you’re looking for a business loan. A good business plan should have all possible eventualities that could happen and the necessary steps you’ll have to take if that happens down the line.

  1. Financial Challenges Are Inevitable

This part ties nicely with the previous tip. Many businesses have said that the financial part of running a business has always been a big challenge and will continue to be so. Financial challenges should be detailed in your plan meticulously.

Image result: Prepare for Financial Challenges: Business Success Tips for Entrepreneurs

Prepare for Financial Challenges: Business Success Tips for Entrepreneurs

Try to mitigate cash flow issues by being creative in how you handle your finances by lowering your overhead expenses or saving for monthly rental ahead of time. Offering discounts to customers for paying the full amount or paying a deposit is a common way to increase cash flow. You should also be very careful about debt as this is one way to kill a business if it goes awry.

  1. Don’t Underestimate The Power Of A Good Mentor

As teachers, mentors are there to guide you down the path to success. With their experience, they can help you steer your business away from common mistakes and pitfalls. Having said that, know what to look for in a trusted mentor as not all of them will have your best interest at heart.

Image result: Get Good Mentors: Business Success Tips for Entrepreneurs

Get Good Mentors: Business Success Tips for Entrepreneurs

A good mentor can be a family member, a work colleague, former boss, or even an online personality or blog. They should be encouraging yet pragmatic, non-judgmental but able to offer constructive criticism.

  1. Marketing Helps
Image result: Invest in Marketing: Business Success Tips for Entrepreneurs

Invest in Marketing: Business Success Tips for Entrepreneurs

All great businesses have had a good marketing strategy but that doesn’t mean blowing a huge amount of money just on marketing. Social media is a great marketing tool to help you expand your business without spending a lot of money. Starting a blog of your own can also help increase your ranking. And submitting your website URL popular search engines like Google doesn’t cost a dime.

  1. Nurture Your Team

Unless you plan on doing everything yourself, you will need to hire help for your business. Selecting the right people who share your goals for the business significantly impacts how the business operates day to day and where it will lead in the long run.

Image result: Nurture Your Team: Business Success Tips for Entrepreneurs

Nurture Your Team: Business Success Tips for Entrepreneurs

When hiring people, always do a face-to-face interview, in order to ensure that their characters are the right fit for the environment. Next, this can be hard to do but learn to delegate tasks.

This is how employees grow and gain confidence. And always remember that you can’t expect people to be like yourself, so be open-minded and learn to listen for suggestions and opinions. A fresh perspective is good for the business.

Author Bio:  Annah Brooks is a passionate young blogger who loves to write about SEO techniques, digital marketing, social media and more. She is currently working for Galaxy Marketing, one of the leading providers of views, likes, followers & real comments for YouTube, Twitter, Instagram & more social media networks.

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Get New Customers For Your Business

4 Simple Ways to Get New Customers for Your Business

Running a business can be likened to a war. You have to bring in enough customers to pay all your bills and stay in business. If you can’t do that, you’re out. But getting new customers is not an easy task. In fact, many start-ups run out of money before they get their first customer!

Usually, people will write exciting business plans that brag about how much they will make in some few months. They make things look easy on the paper. When they start, they realize it was just mere assumptions.

Building a business is hard. And what makes it hard is the marketing and sales angle. To build a sustainable business, you need to develop a successful marketing and sales pipeline.

Get New Customers for Your Business

Action: Build a Marketing & Sales Pipeline to Get New Customers for Your Business

The marketing pipeline will connect to the marketplace and generate a consistent stream of qualified prospects or leads. And the sales pipeline will connect to the leads or prospects and convert them into customers to generate revenue for the business.

However, it takes time to develop a proven process to get a consistent stream of customers for your business. It can be very scary if you’re just starting from scratch. But once you become clear on how to get customers for your business, the work becomes easier a little.

Ideally, there only four ways to get new customers for your business.

What are those four ways?

  1. Organic Search
  2. Prospecting
  3. Advertising
  4. Referrals

To be successful in sales and marketing, all you have to do is to master these four processes. The better you and your business are in all these areas, the easier it will be to get customers. So you really have to fasten your belt and become skilled in attracting and converting new customers through these four mediums.

        1. Organic Search

The very first step to get new customers for your business is through organic search. Organic search is an SEO terminology. But you don’t have to be an SEO expert to understand what it means. What you have to do is to make sure you have a basic idea and start applying it in your business.

Branding and appearing in organic search results

Branding and appearing in organic search results (Image: Searchenginejournal)

Well, organic search simply means putting enough content out there so that people can find you. It means attracting and making customers to find you. It involves distributing a lot of content both offline and online so that people can pass through those contents and find your business.

For example, blogging is one of the ways to use organic search to get new customers for your business. When you blog, you create content, optimize them to appear in Google and then share them across the social media platform. The more content you create and distribute, the more you increase your probability of being found by new customers on Google and social media.

When you blog regularly and optimize them on Google, you will begin to get inbound traffic. Your content will begin to show up in organic search results, driving a lot of traffic to your website and making people know about you and your business.

The fact is that you have to be found!

So you have to find a way to distribute enough content about your business, services or products. One of the ways to do it offline is through filers and business cards. The more you share your fliers and business cards, the easier it is for people to find you when they are looking for your services.

This can help you get new customers for your business.

        2. Prospecting

The second way to get new customers for your business is through prospecting. In prospecting, you chase your customers. But in organic search, your customers chase you. The reason they chase you is that you have built a brand for your business and they consider you to be an expert in your field. Therefore, they contact you for your advice, ideas, and suggestions.

Image result for prospecting for new customers for your business

Prospecting for New Customers

In prospecting, you have to go to where you can easily find your target customers and then pitch them your products and services. This can be a lot of hard work. There is no automation here. You have to just wake up and look for your customers.

Before you embark on the journey of finding new customers for your business, here’re some questions  to ask yourself:

  • Who is my target customer?
  • Where can they be found?
  • Where do they hang around online?
  • Where do they hang around offline?
  • What time of the day is most likely to find them?
  • Where do they hang around in those places?
  • How can I approach them once I find them?

Branding and organic search will help you to drive traffic to your business or website. But if you don’t want to build a brand for your business or don’t have a brand yet, you have to use prospecting. You should identify your niche or target customers, define where they can be found and then just go and get them.

In prospecting, you have to look for your target customers, but in branding or organic search, your target customers find you on Google, Social Media, and News Outlets and so on. These two ways can help you get new customers for your business, but there is another easy process.

       3. Advertising

Advertising is one of the ways big companies use to find new customers. They look for media that has access to their target customers and then advertise on that platform. For example, if a business realizes that their target customers like listening to a particular radio station, they will pay the radio station to run an ad for them.

That is the concept used in advertising. You have to define your target customers and know where they can be found. And then pay the owner of a platform to run an advert for you—on their platform.

The reason people run Facebook and Google Ads is that they have realized their target customers are hanging out there.

People are paying big money to Facebook to run ads because they want to get access to new customers through their platform. Advertising is one of the easiest ways to get customers for your business. But the problem here is that it involves cash and targeting.

You need to budget for advertising. Apart from that you also have to develop a compelling and attention-grabbing message that will attract your target customers. Selecting the right platform for the ads and running the ad at the right time is also important. Everything must work together for your ad to work.

        4. Referrals

The easiest and fastest amongst them is a referral.

In organic search, you have to be consistent in creating content to build a brand for your business. Once you begin to establish your brand, it will work for you by attracting customers to your doorstep. But it takes content marketing and consistency to get the job done.

In prospecting, you are chasing your customers. You go to where they can be found and start interacting with them. This helps you to get new customers for your business. To make the work easy, you can put in some ads on the right platform—where they can be found. All these systems involve hard work.

Image result for referrals to get new customers for your business

Using the Power of Referrals to Get New Customers

In referrals, you don’t have to do any much work. Your customer has become a brand evangelist, marketing and promoting your business for you.

You have built a strong customer service system that has made customers delighted about your business so that they are now telling other people to do business with you.

To get referrals for your business, you have to provide an excellent service to your customers. Then you have to ask them to review your services. The reviews can be put online through Google Reviews, Facebook Reviews or Yelp Reviews. You can also create a page and put them on your website.

When people read the reviews, they begin to trust your business and start communicating with you. Another way to use referrals to drive business growth is to use press releases to announce any good service provided to a customer. Write a case study or a press release stating how your services are helping to make life better for your customers. This will trigger and make other clients to do business with you.

Which Medium Should You Use?

You have to combine all the four mediums to get a consistent stream of new customers for your business.

Build your brand through content marketing to generate an organic search. As Gary Vee said, build your brand to the point where your brand is now working for your business by driving customers to your doorstep.

Related image: Use All Mediums To Get New Customers for Your Business

Use All Mediums To Get New Customers for Your Business

Look for your customers. Prospect. Define your target customers and identify where to find them online or offline. Be clear on that and begin to actively pursue them. Go on Facebook, not just to post your product or services, but look for what people are saying about your industry and start interacting them. This will enable you to build a relationship and get new customers for your business.

You should not end them. Make sure you’re budgeting for advertising. If you can run ads on TV, radio, magazine or your local newspaper, just go for it. You can also advertise online through websites, forums, social media network, and search engines. Always make sure you are using the right medium and message for your advertisement.

Finally, use referrals. Once you start getting customers, leverage them to get new ones. Use customer reviews and testimonials to tell the world that you are the best at what you do. Write press releases and case studies to tell people what you are doing and how your services are making an impact in the world. 

I trust these four ways will help you get new customers.

If you’re struggling to get customers for your business or want to build a stellar brand that establishes you as an expert in your field, kindly get in touch.  Maybe you just want to write some compelling press release or a case study of how your business is making life better for your customers. Whatever your case, get in touch with us for a free 15 minutes consulting session to map out a plan for your business.

Looking to build your business brand? Please, kindly contact us and let’s help! 

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