Your website is a great way to showcase your brand to Ghanaians and attract patients to your hospital. However, some website designs stress people out, often leading to high bounce rates and less lead generation. If you need the best Ghana healthcare website design in the near future, you need to include the essential features to satisfy your patients, including the following.
1. Mobile-friendly features
Most Ghanaians browse the internet with their mobile phones due to the ease and convenience. That said, you risk losing potential patients if your website is difficult to access or navigate on these devices. Moreover, higher bounce rates may lower your search engine rankings and lower your website visibility. Therefore, make it a point to optimise your site so that patients can enjoy a seamless experience on all devices.
2. User-friendly interface
In addition to being mobile-friendly, your hospital’s website must be easy to navigate. Fortunately, this is possible with a user-friendly interface. As a tip, ensure that users can easily find important sections in a few seconds. Creating a clear menu with each segment or a site map can work, so feel free to consider this. While at it, leverage colour schemes and font sizes that will appeal to anyone visiting your website.
3. Top-notch communication features
Communication is an essential part of a healthy doctor-patient relationship. People should be able to make inquiries or address pressing issues through your website with ease. Therefore, make it a point to invest in top-notch communication features on your site. For instance, you can consider using real-time customer service that will be available 24/7.
On the other hand, AI-powered chatbots can be an excellent alternative, so feel free to consider this. Integrating your social media platforms into your website and creating online surveys and application forms on your site can also promote effective communication, so keep this in mind.
4. Secure payment channels
With cybercrime on the rise in recent times, ensuring a safe space for your patients is non-negotiable. Afterall, the last thing you want is for your hospital to lose credibility due to unsafe payment channels and theft. Therefore, always leverage secure payment channels and protect your patients’ details to prevent cyber criminals from accessing them.
5. Doctors’ profiles
Patients feel more at ease when they know who will administer treatment to them. That said, make it a point to include your profile and that of other doctors. As a tip, offer more information about each doctors’ training and area of expertise for the best results.
6. Relevant and educational content
Offering helpful information on various health conditions and staying fit can help patients take control of their health. Therefore, consider uploading content regularly to increase patient engagement.
Your hospital website serves as your online representative, attracting patients to your brand. Therefore, boost their engagement by updating your site design with the essential features.
Improve your website today!
Improving your website can be easy and less costly with us helping you out. We ensure that your patients have the best experience on your site. Call us on +233 548334499 or send us an email on [email protected] for more information.