Key Takeaways from This Article • Most Accra businesses manage 100–300+ monthly enquiries entirely on WhatsApp with no tracking system • Only 1 in 1,000 Ghanaian SMEs uses a dedicated CRM — your competitors almost certainly do not have one • 80% of sales close after the 5th follow-up — most Accra businesses stop after […]
Here are the key takeaways for the article: Ghana has 2.64 million businesses — 92.3% are micro-sized and operating without any formal sales system Only 1 in 1,000 Ghanaian SMEs uses a CRM — meaning your competitors almost certainly do not have one yet, giving you a major advantage right now 80% of sales close
Quick Summary Ghana’s car rental sector is one of the most promising growth industries in the country’s services economy — but it is also a graveyard for underprepared startups. Research published in the International Journal of Research and Innovation in Social Science found that approximately 58% of Ghanaian SMEs close within their first three years,
Quick Summary If you are a small business owner in Ghana, you are likely leaving significant revenue on the table without knowing it. According to the recent Ghana Statistical Service (GSS) Business Tracker Report, approximately 50% of all businesses in Ghana operate without tracking any key performance indicators. They are, quite literally, flying blind. This article
Quick Summary: Finding the right small business CRM in Ghana is the first step toward professional growth. Field research by Think Expand Labs [A division of Think Expand GROUP focused on local research and analysis to develop local context-based insights that help Ghanaian and African businesses to thrive online] across Accra and Kasoa reveals a
It’s really amazing a lot of companies and organizations have websites, but you wonder what they created the website for. Their website is just a giant digital billboard sitting on the web the whole year. It’s one thing to have a website and another thing to make your website work for you. If you have
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As we move on to cross over into the New Year, there’s a high adrenaline rush for new opportunities, breakthroughs and successes. We sort of think, “Next year, we will achieve more and become more successful.” But as we all know, success is doesn’t come by accident. Success comes through a process. And until you
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When it comes to brands, many business people behave as though they don’t know anything. They just focus on day to day business activities, doing little to nothing about their brand. But the bottom-line is that your brand is your image, identity and reputation. The stronger your brand, the easier it will be for you
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