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Marketing is an essential component of every business. In fact, sales and marketing experts have said that the more efforts you exert in marketing, the less effort you will put into sales. In order words, marketing helps to build awareness, connect with your target market and create sales opportunities.

Generally speaking, marketing is all about using a system to communicate to a mass audience who will be willing to do business with you. It is building awareness and creating sales opportunities. For businesses to grow and develop, it is expedient for them to find ways and means to market to their target market.

Basically, there are two main ways to market:

  • Traditional Marketing
  • Digital Marketing

Tradition Marketing has served as well since the past 100 years and over. Traditional marketing takes the form of both the print and electronic media. Businesses, churches, NGO’s, individuals and others have marketed and promoted themselves through traditional marketing mediums such as newspapers, magazines, radio, TV, banner ads and others.

But another form of marketing has evolved due to the advent of digital technology! This is called—digital marketing!

So what is digital marketing?

Digital marketing is defined by the following authorities:

Marketo: “At high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, emails and mobile apps.”

Wikipedia: “Digital marketing (also known as data-driven marketing) is an umbrella for the marketing of products and services using digital technologies, mainly on the internet but also on mobile phones, displaying advertisements and any other digital medium.”

Hubspot: ” Digital marketing is an umbrella for all your online marketing efforts. Businesses leverage digital channels such as Google search, social media, and their websites to connect with their current and prospective customers.”

Well, so what is digital marketing? It is simple using digital technology to market your business brand, products and services to your target market!

In the 21st Century which is termed as the information age, every business owner and manager must know what digital marketing is! This is because we are in an era where people are much more driven by digital technology and information. By using information and digital technology, you can now begin to maximize the power of the internet to promote your business to millions of people!

There are over 4 billion users of internet today worldwide with the average person using smart phone or a mobile phone with a browser and social media platforms. This has driven attention from tradition marketing to digital marketing making!


What is digital marketing to you? What do you think about digital marketing? Kindly share your comments below! You can also contact Expand Ghana (email: [email protected] or call +233 548334499) for your digital marketing needs!