As Ghana becomes increasingly digital, websites have become the first point of contact between many businesses and potential clients. However, many business owners have outdated websites that are doing them more harm than good. In this article, we’ll explore reasons why they lose clients with their websites and how the problem can be fixed. 

Reasons why outdated website repels customers 

Below are some reasons why you lose customers with your outdated website: 

Bad first impressions 

Many people often view websites as an extension of businesses, which makes first impressions very important. That said, potential clients have a negative perception about your brand if your online space is poor and difficult to use. To them, your outdated website may mean you aren’t professional and credible, causing them to turn to your competitors. 

Little to no mobile compatibility 

These days, many people browse the internet through their phones, and therefore, expect websites that they can visit with ease. That said, you risk putting visitors off and losing good clients because of an outdated site that can’t be accessed via a mobile phone. 

Old and irrelevant information 

Imagine trying to get information about a product or service, only to be met with redundant information. Unfortunately, many Ghanaian websites are guilty of this. Additionally, they have expired promotions, or an inactive blog, leading customers to assume the business is no longer operational or trustworthy.

How to fix this problem and revitalise your website 

Fortunately, you can revamp your old website and win back potential clients with the following strategies: 

Post regular content 

Posting regular content can keep your site fresh and updated and attract your ideal target audience. This is because they improve your search engine rankings and show visitors that your business is engaged and active. You can consider creating compelling content and increasing social media activity for the best results. 

Optimise your site for mobile use 

A mobile-friendly website is a gold mine for businesses, so make sure that yours is responsive and functions seamlessly across various mobile devices. You can achieve this by optimising your images, website layouts and navigation, so keep this in mind. 

Focus on giving a memorable user experience 

Customers are likely to visit your website and purchase from you if they have a memorable user experience. Fortunately, you can ace this by improving your site’s loading speeds, providing a user-friendly interface and making it easy to find relevant information. 

Revamp your outdated website today! 

Give your business the advantage by upgrading your website to align with modern standards with the help of expert web design services. Feel free to reach out to us on +233 548334499 or send us an email at [email protected] to get started.