Event marketing is merely letting people know that you are hosting an occasion which they would enjoy if they are part of it. Even campaigns help you get the attention of potential attendees to your event.
Invest enough time and effort to plan, understand the available resources and budget to help drive your strategy. A well planned promotional strategy is essential for the success of any event to maximize attendance.
You can try out some of the following events marketing ideas and strategies from this website to make the marketing operation persuasive.
1.Use Print Display Marketing
Print marketing is a great way to market your event; you can reach large masses of the target audience with the outdoor and print display marketing tools, especially in trade shows. Printed materials often entice potential clients to become more engaged in the process and look through the content for a considerably more extended period.
They offer the clients a sense of sensory experience; billboard printing is one of the most effective marketing tools, brochures, newspapers, and magazines also provide you with an excellent opportunity to get creative with your content.
You can choose to buy or hire various print media promotional materials for your event.
2.Embrace Social Media Marketing
Most people spend a lot of time on social media; use all available platforms to get the message to your target audience. LinkedIn is often used for business to business marketing and events; YouTube is excellent for promotional videos. Facebook wins in terms of reach while sharing details about the event.
Social networks provide detailed data about their users; you can, therefore, tailor your promotions to various target groups. Due to the inbuilt analytics, you can easily monitor the progress of your marketing campaign.
3.Adopt Email Marketing
Email contact, allow you to send professional and customizable emails, inviting various people to your event. It’s a perfect way to contact the pre-registered clients to your event and follow-up with all your attendees.
It is also a great way to reach new clients that haven’t previously been interested in your occasion. Pay attention to timing, content, subject lines and personalization, also educate yourself on email optimization and ensure that you analyze the success of each mail, to make improvements throughout your campaign.
Segment your email into different categories or different demographics within your target audience and create email campaigns of those smaller groups with specific messages.
4.Consider a Press Release
You can also use a press release to attract media attention for your event, and it is more effective if you plan to use new and innovative ideas and technology during your event. Gaining extensive press coverage can increase ticket sales, amplify your event and boost attendance.
It is also a great way to increase links to your website and generate traffic for future events. Use a well-organized press release to promote the landing page and social media hashtag for your event. Copy it into the body of your mail to save time and increase your story’s visibility.
Personalize the introduction line for any journalist and their publication to entice them to read your press release. Keep things simple as you list the details of your event and come up with a compelling hook, exciting facts about the occasion, and the famous people in attendance.
You can reach out to your audience through word of mouth in an impactful way, using influencers that could even be within your attendees.
They can also share the information online by telling their network about the event. Influencers are particularly useful if you are targeting a young audience or specific industries like fashion and beauty.
Contact bloggers or social media influencers, to promote the event on your behalf to their audiences for they can influence a more significant number of people than you can solely do through your marketing channels. You can also invite them freely to your paid event or with another incentive.
Event marketing should begin a few months before the actual event date, and if you run it regularly, marketing should continue during and after the event.
Use a combination of social media, press release, print display, email, and influencer marketing for more comprehensive coverage. Use the marketing strategies to convince your potential attendees that their needs and priorities are at the top of your mind, and no one is left out.
Using the above marketing strategies places you in a better position to build momentum, create a buzz about your event, and achieve more ticket sales and a large attendance.
Francis Sabutey is the founder and CEO of Think Expand. He is an SEO copywriter, top-notch blogger, and social media strategist. He has a strong passion for business and marketing content creation with 4+ years of professional experience in copywriting, SEO and social media strategy. Every year, he works with his team to create over 2,000 articles for clients in the US, UK, Canada, Australia, South Africa, Nigeria, Kenya, and Ghana. To reach him, shoot an email to firstname.lastname@example.org or call/WhatsApp +233548334499.